Advertising and Public Relations (Integrated Brand Communications)

Faculty: Faculty of Economics & Management
State accreditation
Information about the Educational Program

Degree

  • Bachelor

Specialty Code

Code of training direction

Name of the training direction / speciality

Cost

  • Intramural form of study - 321800 RUB (for 2024)
  • Extramural form of study - 152500 (for 2024)
  • Part-time form of study - 152500(for 2024)

Duration of training

  • Intramural form of study - 4 years
  • Extramural form of study - 4 years 10 months
  • Part-time form of study - 4 years 6 months

Entrance tests and minimum points

  • Social Studies — 50
  • History/Foreign language — 50/45
  • Russian language — 45

Number of places for free tution

  • Intramural form of study - 60
  • Extramural form of study - 30
  • Part-time form of study - 34

Number of places for paid tution

  • Intramural form of study - 100
  • Extramural form of study - 50
  • Part-time form of study - 50

Main building

  • Moscow, Pryanishnikova street, 2A

Head of educational program

  • Yulia O. Altunina

The admission for foreign citizens

  • Available
About the program
124
places for free tuition

The skills you get

Conduct negotiations, meetings and correspondence within the framework of an advertising project, issue and pay invoices

Creative functions implementation, visualization of creative ideas

Perform the conceptual and strategic planning

Develop and maintain the brands

Implement media planning

Perform mediabuying

Assess the effectiveness of media projects

Career after training

Positions of graduates of “Integrated Brand Communication”

Account Manager, Brand Manager, Content Manager, Copywriter, Internet project Manager, PR Manager, public relations Manager, HR brand development Manager, SMM Manager, Merchandiser, Traffic Manager (time Manager). Average salary: 60-100 thousand rubles / month (according to the sites hh.ru, superjob.ru for September 2019)
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