A new season of the “Digital PRaktika” contest started at Moscow Polytech

The 13th season of the International Interuniversity Contest of creative projects “Digital PRaktika” of Moscow Polytech started on September 16. The organizer, according to a long-standing tradition, is the Department of Advertising and Public Relations in the Media Industry of the Faculty of Economics and Management of our University. Student teams fr om various national universities will work for three months to solve problems set for them by well-known companies.

On the first day of the contest, a briefing was held, wh ere brand representatives spoke about the tasks and answered questions from participants in online and offline formats.

Briefs for finding new original solutions:

- SRC Business School (to develop a website concept for a new product line BS SRC – AI School by SRC);

- DOM TEHNONIKOL (a communication campaign to popularize panel- frame housing construction, lead-generation via the site);

- Raval (refining brand positioning);

- TenChat – a business social network (development of communication campaign: channels, strategy, and character);

- MONOLOVE (it is necessary to think over the communication strategy for an upd ated vegan brand).

The representatives of the customer companies, as well as the industry experts, will assess team works. Within three months, the contestants must study the topic, as well as identify target audiences and competitors. Then, based on the conclusions made, they need to offer a se t of tools for the brand development. The best teams will present their projects in the final of the competition that will be held in December.

According to organizers, the participants, working on real promotion tasks set by famous companies, master the tools of internet marketing, learn to build brand communication strategies with a consumer, develop the research and organizational skills, learn the AI technologies of monitoring, social networks analysis, and much more.

For all the details and registration, please refer to the contest site.

Reference: “Digital PRaktika” is a contest that helps students of the Faculty of Advertising and Public Relations to gain creativity, develop research and organizational skills, learn how to develop brand communication strategies with consumers, work with modern social networks tools, study AI technologies of monitoring and analysis of social networks, identify consumer insights, hear and listen to the brand audience. The students of the Field of Study “Advertising and Public Relations” of Russian universities may participate in the contest. The organizers of the contest are the Department of Advertising and Public Relations in Media Industry of Moscow Polytech and ONE Touch advertising agency.