Федеральное государственное автономное образовательное учреждение высшего образования
«Московский политехнический университет»
Innovative Marketing in Advertising (IMA)
Код и наименование направления подготовки
42.04.01 Реклама и связи с общественностью
Уровень образования
Высшее образование - Магистратура
Квалификация
не указано
Формы и сроки обучения:
Очно-заочная: 2 года
Информация по образовательной программе
Описание образовательной программы
2024 год начала подготовки:
2023 год начала подготовки:
2022 год начала подготовки:
2021 год начала подготовки:
Учебный план
2023 год начала подготовки:
2022 год начала подготовки:
2021 год начала подготовки:
Календарный учебный график
2023 год начала подготовки:
Аннотации к рабочим программам дисциплин
2023 год начала подготовки:
2022 год начала подготовки:
2021 год начала подготовки:
Аннотации к рабочим программам практик
2023 год начала подготовки:
2022 год начала подготовки:
2021 год начала подготовки:
Методические и иные документы, разработанные ОО для обеспечения образовательного процесса
2023 год начала подготовки:
2022 год начала подготовки:
2021 год начала подготовки:
Рабочие программы практик
2023 год начала подготовки:
2022 год начала подготовки:
Рабочие программы дисциплин
2023 год начала подготовки:
Б.1.1.1 Methodology and methods of scientific research in professional activity
Б.1.1.2 Foreign Language of Business and Professional Communecation
Б.1.1.3 Cross-Cultural Analysis in Professional Activity
Б.1.1.4 Media Planning
Б.1.1.5 Internal Corporate Communications
Б.1.1.6 Methods of Economic and Social Forecasting
Б.1.1.7 Products Portfolio Management
Б.1.1.8 Advertising Technologies in Business Communication
Б.1.1.9 Effectiveness of Advertising and Public Relations
Б.1.1.10 Life cycle and project and program planning in professional activities
Б.1.2.1 Current Problems of Management in the Field of Advertising and Public Rela
Б.1.2.2 Innovative Marketing
Б.1.2.3 International Marketing
Б.1.2.4 Evaluating the Cost of Innovation
Б.1.2.ЭД.1 Process Management Theory
Б.1.2.ЭД.1 Processes and Practices of Products Management of Organization
Б.1.2.ЭД.2 Image Technologies in Business Communication
Б.1.2.ЭД.2 Managing the Image of an Industrial Enterprise
Б.1.2.ЭД.3 Consulting
Б.1.2.ЭД.3 Neuro Marketing
ФТД.1 Humanitarian Technologies in Professional Activity
ФТД.2 Management of Latency of Innovations in Technical Systems
Б.1.1.2 Foreign Language of Business and Professional Communecation
Б.1.1.3 Cross-Cultural Analysis in Professional Activity
Б.1.1.4 Media Planning
Б.1.1.5 Internal Corporate Communications
Б.1.1.6 Methods of Economic and Social Forecasting
Б.1.1.7 Products Portfolio Management
Б.1.1.8 Advertising Technologies in Business Communication
Б.1.1.9 Effectiveness of Advertising and Public Relations
Б.1.1.10 Life cycle and project and program planning in professional activities
Б.1.2.1 Current Problems of Management in the Field of Advertising and Public Rela
Б.1.2.2 Innovative Marketing
Б.1.2.3 International Marketing
Б.1.2.4 Evaluating the Cost of Innovation
Б.1.2.ЭД.1 Process Management Theory
Б.1.2.ЭД.1 Processes and Practices of Products Management of Organization
Б.1.2.ЭД.2 Image Technologies in Business Communication
Б.1.2.ЭД.2 Managing the Image of an Industrial Enterprise
Б.1.2.ЭД.3 Consulting
Б.1.2.ЭД.3 Neuro Marketing
ФТД.1 Humanitarian Technologies in Professional Activity
ФТД.2 Management of Latency of Innovations in Technical Systems
2022 год начала подготовки:
Б.1.1.1 Methodology and methods of scientific research in professional activity
Б.1.1.2 Иностранный язык делового и профессионального общения
Б.1.1.3 Cross-Cultural Analysis in Professional Activity
Б.1.1.4 Media Planning
Б.1.1.5 Internal Corporate Communications
Б.1.1.6 Methods of Economic and Social Forecasting
Б.1.1.7 Current Problems of Management in the Field of Advertising and Public Rela
Б.1.1.8 Advertising Technologies in Business Communication
Б.1.1.9 Effectiveness of Advertising and Public Relations
Б.1.1.10 Innovative Marketing
Б.1.1.11 Project and Program Life Cycle and Planning in Professional Activit
Б.1.2.1 Products Portfolio Management
Б.1.2.2 International Marketing
Б.1.2.3 Evaluating the Cost of Innovation
Б1.2.ДВ.1.1 Process Management Theory
Б1.2.ДВ.1.2 Processes and Practices of Products Management of Organization
Б1.2.ДВ.2.1 Image Technologies in Business Communication
Б1.2.ДВ.2.1 Managing the Image of an Industrial Enterprise
Б1.2.ДВ.3.1 Neuro Marketing
Б1.2.ДВ.3.2 Consulting
ФТД.1 Humanitarian Technologies in Professional Activity
ФТД.2 Management of Latency of Innovations in Technical Systems
Б.1.1.2 Иностранный язык делового и профессионального общения
Б.1.1.3 Cross-Cultural Analysis in Professional Activity
Б.1.1.4 Media Planning
Б.1.1.5 Internal Corporate Communications
Б.1.1.6 Methods of Economic and Social Forecasting
Б.1.1.7 Current Problems of Management in the Field of Advertising and Public Rela
Б.1.1.8 Advertising Technologies in Business Communication
Б.1.1.9 Effectiveness of Advertising and Public Relations
Б.1.1.10 Innovative Marketing
Б.1.1.11 Project and Program Life Cycle and Planning in Professional Activit
Б.1.2.1 Products Portfolio Management
Б.1.2.2 International Marketing
Б.1.2.3 Evaluating the Cost of Innovation
Б1.2.ДВ.1.1 Process Management Theory
Б1.2.ДВ.1.2 Processes and Practices of Products Management of Organization
Б1.2.ДВ.2.1 Image Technologies in Business Communication
Б1.2.ДВ.2.1 Managing the Image of an Industrial Enterprise
Б1.2.ДВ.3.1 Neuro Marketing
Б1.2.ДВ.3.2 Consulting
ФТД.1 Humanitarian Technologies in Professional Activity
ФТД.2 Management of Latency of Innovations in Technical Systems
2021 год начала подготовки:
ФТД.2 Management of Latency of Innovations in Technical Systems
ФТД.1 Humanitarian Technologies in Professional Activity)
Б.1.1.2 Иностранный язык делового и профессионального общения
Б.1.2.2 Инновационный маркетинг (Innovative Marketing)
Б.1.2.3 Международный маркетинг (International Marketing)
Б.1.2.4 Оценка стоимости инноваций (Evaluating the Cost of Innovation)
Б.1.2.ЭД.1.1 Process Management Theory
Б.1.2.ЭД.1.2 Processes and Practices of Products Management of Organization
Б1.2. ЭД.3.2 Consulting
Б1.2.ЭД.3.1 Neuro Marketing
Б1.1.1 Methodology and methods of scientific research in professional activity
Б1.1.3 Cross-Cultural Analysis in Professional Activity
Б1.1.4 Media Planning
Б1.1.5 Internal Corporate Communications
Б1.1.6 Methods of Economic and Social Forecasting
Б1.1.7 Products Portfolio Management
Б1.1.8 Advertising Technologies in Business Communication
Б1.1.9 Effectiveness of Advertising and Public Relations
Б1.1.10 Life cycle and project and program planning in professional activities
Б1.2.1 Current Problems of Management in the Field of Advertising and Public Rela
Б1.2.ЭД.2.1 Image Technologies in Business Communication
Б1.2.ЭД.2.2 Managing the Image of an Industrial Enterprise
ФТД.1 Humanitarian Technologies in Professional Activity)
Б.1.1.2 Иностранный язык делового и профессионального общения
Б.1.2.2 Инновационный маркетинг (Innovative Marketing)
Б.1.2.3 Международный маркетинг (International Marketing)
Б.1.2.4 Оценка стоимости инноваций (Evaluating the Cost of Innovation)
Б.1.2.ЭД.1.1 Process Management Theory
Б.1.2.ЭД.1.2 Processes and Practices of Products Management of Organization
Б1.2. ЭД.3.2 Consulting
Б1.2.ЭД.3.1 Neuro Marketing
Б1.1.1 Methodology and methods of scientific research in professional activity
Б1.1.3 Cross-Cultural Analysis in Professional Activity
Б1.1.4 Media Planning
Б1.1.5 Internal Corporate Communications
Б1.1.6 Methods of Economic and Social Forecasting
Б1.1.7 Products Portfolio Management
Б1.1.8 Advertising Technologies in Business Communication
Б1.1.9 Effectiveness of Advertising and Public Relations
Б1.1.10 Life cycle and project and program planning in professional activities
Б1.2.1 Current Problems of Management in the Field of Advertising and Public Rela
Б1.2.ЭД.2.1 Image Technologies in Business Communication
Б1.2.ЭД.2.2 Managing the Image of an Industrial Enterprise
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