The relevance of this master's program is due to the fact that currently there is a low efficiency of the process of commercialization of innovations and low innovative activity of Russian companies. According to experts, only 17% of innovations are successful in the market. One of the reasons is the lack of specialists in promoting scientific and technical developments on the market. The master's program "Innovative Marketing in Advertising" will be focused on training such specialists.
This master's program complies with the Professional Standard No. 1134 "Marketer", approved by the Order of the Ministry of Labor and Social Protection of the Russian Federation dated 04.06.2018 No. 366n.
The master's program "Innovative Marketing in Advertising" has as its object - the promotion of scientific and technical developments to the market and will contribute to the formation of graduates' competencies that will increase the efficiency of the commercialization of innovations. All this testifies to the demand for graduates of this master's program in the labor market.
The purpose of the educational program: training of a specialist in the field of advertising activities of business entities with the skills to develop and implement organizational and economic support for the introduction of scientific and technical developments to the market.
Within the framework of the educational program, in addition to receiving basic theoretical education in the direction of "Advertising and public relations", a significant proportion of practice-oriented tasks is expected. The training is aimed at developing competencies in the development of management support for the commercialization of scientific and technical developments. The objects for scientific research are real processes of development and implementation of innovations by business entities.
Training in the Moscow Poly
Highly qualified teaching staff (all have academic degrees and titles, many have extensive practical experience in the focus of the educational program).
The content of curricula by discipline is developed taking into account the requirements of the labor market and employers.
The topic of final qualification works (master's theses) is aimed at solving practical problems of introducing innovations into industrial production.
Material, technical and information support guarantees an effective educational process: there is an information laboratory with equipped computer classes, licensed software is used: Alt-Invest, MS Project, Project Expert 7 Standart, AnyLogic.
Innovative teaching methods are being actively introduced into the educational process, progressive educational technologies are applied.
Students in the learning process take part in the work of all-Russian and international scientific and practical conferences, in the work of thematic round tables, in the World Skills championships.