The 8th ‘Digital PRactice’ International Creative Project Contest set off
The 8th ‘Digital PRactice’ International Creative Project Contest set off on 1 March. The event was held by the department of Advertising and Public Relations in the media industry under faculty of Economics and Management.
On a first day, a briefing was held where brand ambassadors announced the tasks that the contestants will be working the next 2 months.
The briefing format allows the participants to address experts with questions both online and offline. This season such companies as ‘Bonduelle’, ‘Freedom’, ‘Qummy’, ‘Cosmo’ and «Vzlet» all presented their briefings.
The participants will have to work out a potential company strategy for communication with their target groups, get hold of the modern SML tools, study network AI-monitoring and analysis technologies, as well as study customers` insights, learn to listen to and hear the brand customers.
The event was divided into the educational part and contest.
During the educational part, representatives of advertising sector held a series of workshops. The participants, in their turn, had the opportunity to learn about the brand history and present their vision of marketing goals.
During the closing ceremony the participants received recommendation letters and the internship referrals.