December 2023

Moscow Polytech Holds Finals of Contest for Marketing Projects “Maly Digital”

On December 12, Moscow Polytech department for “Advertising and Public Relations” held the finals of the contest for marketing projects “Maly Digital”.

“Maly Digital” is a social-educational project in the sphere of creative industries that allows school and college students work with real tasks provided by various brand. The contest provided the future specialists with an opportunity to demonstrate their skills and dive into the marketing industry, design and information technologies already now.

In the course of two months the teams were engaged in developing their projects in one of 4 briefs provided by the clients. In the course of the 5th season, the guys worked on the following tasks (briefs):

  • Developing communication strategy and program for digital promotion;
  • Developing a marketing campaign to improve the level of recognition with the consequent increase in sales;
  • Building a social project, its brand and developing visual materials
  • Social brief

In the 5th season, the participants were students who major in advertising and representatives of other field areas, which made the work even variable and interesting.

At the defense procedure, the teams presented their projects to the clients and received a detailed feedback.

The winners of the contest will be awarded I, II and III degree diplomas in each of the field areas. The finalists will receive certificates of participation, as well as a chance to undertake internships at companies-partners.

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