International Inter-University Contest “Digital PRactica” Comes to End at Moscow Polytech
In December 2024, a defense procedure under 11th season of the International inter-university contest “Digital PRactica” organized by Moscow Polytech and ONE Touch came to an end. This time, the briefs were assigned to the students by the following companies: “United Europe - Elit” (OMSA), “Farm Ocean” (Doctor More), “Technonikol”, communication agency TWIGA (briefs Magnit.Kukhnya and ASHAN) and furniture manufacturer.
Student teams from Moscow Polytech, Institute of Business and Design, Moscow International University, SYNERGY, B. Yeltsin Russian-Kyrgyz Slavic University.
The participants received their briefs back in September and in the course of the consequent 1.5 months were studying the market tendencies, their business rivals and target audiences going deep into the category. Based on the conclusions made and the feedback provided by the jury had to propose a set of tools and ideas to solve marketing tasks, their implementation, media plans, ads and design-solutions.
Specialists were impressed the quality of works having highly assessed the level of engagement and preparation of students.