“Creativity and Innovations in the Sphere of Communications”: Moscow Polytech became a platform for a dialogue with high school students

At Moscow Polytech, the University’s partner company LG delivered an interactive lecture for students from Metropolitan schools. The specialists spoke in details about a special concept “Life’s Good”, about the importance of a volunteer work in the sphere of art, as well as about the principle 3F.

The speaker was Tatiana Shahness, Senior PR/ESG Director of LG Electronics in Russia. The audience included about 70 school students from Moscow-based schools. In particular, she noted the features of the concept called “Life’s Good”. She told the students about the approach that helps LG remain a responsible member of the society, changing the world through its good deeds, which are introduced to the corporate culture and external projects. The importance of a volunteer work in the sphere of art was discussed with school students. Therefore, according to the specialist, art inspires and expands the boundaries of thinking, which, in its turn, is equally important both for a student and for a specialist in the sphere of communications. 

In the format of a dialogue, school students jointly with a lecturer also discussed how the 3F principle (Fit, Feel, Finish) becomes a constituent part of any company, covering the issues of practicality, research, constant improvement, understandability for others. Thus, this approach is in the basis of LG products, providing a combination of aesthetics and functionality; and for high school students it may be applied in organization of the educational process. 

Reference: the LG Company continues active cooperation with educational clusters of Moscow Polytech in pursue of the development of educational programs and projects, aimed at preparation of highly-qualified specialists for successful activity in various areas of the creative industry.