9 Universities Competed between Each Other in 9th Season of “Digital PRactice” by Moscow Poly

In December 2022, the “Digital PRactice” international inter-university contest has held a series of project presentations. Teams from Moscow Poly, RANEPA, Institute of Business and Design, Kosygin Moscow State University of Design and Technology, Moscow International University, “Synergy”, K.G. Razumovsky Moscow State University of Technologies and Management, Altai State Technical University, as well as B.N. Eltsyn Kyrgyz-Russian Slavic University.

The briefs for searching neworiginal solutions were provided to students by the following companies:

Mosaic (brief by “МТС “ – developing communication strategies and creative content for the Premium youth tariff);

PN HOLDING (‘Lactoflorene’ CIST – probiotic complexes – digital-focused promotion strategy);

Stool Group (Moderli – brand for solutions in the sphere of home and street lighting – positioning, corporate identity and website);

Forstek Management (strategy for promoting a construction company focusing on digital and non-standard channels);

“Lesnoi” Shelter (developing a website for a charity organization, as well as communication campaign in a digital environment);

Konstantin the Cat (personal image and PR of the event host).

Students received the projects back in September, after which in the course of the 1,5 months, they plunged into the field area, studied the target groups and competitors. After that, based on the conclusions, the teams put forward the set of tools for brand promotion, media plans and key targeted advertisement solutions. Their working ability and fresh vision have won the professionals in the sphere of advertising and representatives of customer companies.

Invited as experts for the season were the “Agency One Touch” director general Anatoly Emelyanov, “MTC” functional group manager for work with young people Arina Ezhova, “MOSAIC” agency creative director Vyacheslav Volkov, “PN HOLDING” digital-director Svetlana Glukhareva, “Lactoflorene CIST” brand manager Anastasia Khvorostovskaya, “Forstek Management” director general Ilya Podoprigorov, “Stool Group” marketing director Valery Bezvesilnaya, “Lesnoi Shelter” director Anna Tukatsinskaya.

Winners (brief by Mosaic and “МТС”):

1 place: Institute of Business and Design

2 place: Institute of Business and Design

3 place: Moscow International University

Winners (brief by Lactoflorene CIST):

1 place: Institute of Business and Design

2 place: Razumovsky Moscow State University of Technologies and Management and Institute of Business and Design

3 place: Altai State Technical University

Winners (brief by ‘Moderli’ brand):

1 place: Institute of Business and Design

2 place: Kosygin Moscow State University of Design and Technology

3 place: Razumovsky Moscow State University of Technologies and Management and Eltsyn Kyrgyz-Russian Slavic University

Winners (brief by Forstek Мanagement):

1 place: Moscow Poly

2 place: Moscow International University

Winners (brief for ‘Lesnoi Priyut’):

1 place: Synergy

2 place: Institute of Business and Design

3 place: Moscow Poly, Moscow International University, Razumovsky Moscow State University of Technologies and Management

Winners (brief for “Konstantin the Cat)”:

1 place: Institute of Business and Design

2 place: Razumovsky Moscow State University of Technologies and Management

3 place: Institute of Business and Design

For reference: “Digital PRactice” is a contest that helps students of the faculty of advertising and public relations develop their creativity, research and organizational skills, learn to develop strategies of communication with customers, use modern network tools, study IT technologies of monitoring and network analysis, identify client`s insight, as well as hear and listen to the target groups. Eligible for participation are “Advertising and Public Relations” students of Russian universities. The event is held by the Moscow Poly department of “Advertising and Public Relations in Media Industry” and ONE Touch advertising agency.