June 2023

“Maly Digital” Contest Finals Took Place at Moscow Poly

On May 23, 2023, Moscow Poly held finals of the “Maly Digital’ contest organized by the “Advertising and Public Relations in Media Industry” department under Moscow Poly.

For students, “Maly Digital” is a chance to be assigned to a business case by real clients and feel the industry of marketing and media business. It`s the contest where the participants get the opportunity to meet representatives of various business branches and present their elaborations for clients` projects.

In the course of two months, the participating teams had to develop their projects in one of fours briefs by customers. In the course of the 4th season, they worked on the following briefs:

  • brand positioning development;
  • brand awareness building and attraction of a new segment of the audience;
  • development of resource digital media presence in the field area “Advertising and Public Relations”
  • Social advertising;

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In the 4th season, it was not only students studying advertising who participated but also representatives of other fields of study, that made the projects of the participants even more diverse and interesting.

The winners of the contest will be awarded I, II and III-degree diplomas for every brief. The finalists will are to receive certificates of participation, the participants will also get a chance to take internship at partnering companies.

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